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Untap your potential

Book lessons with a private sports coach

Vetted coaches.

16 sports.

Supporting athletes of all ages & abilities.

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Coach and athlete celebration

We make the process easy.

1

Search for coaches in your area to find the right fit.

2

Message your preferred coach and share your goals.

3

Book lessons, schedule them on your AU calendar, and get to work!

Sports we serve.
Baseball
Coach teaching baseball
coach teaching basketball
Coach blowing whistle

Why trust us?

Elite coaching expertise

Less than 10% of coach applications are accepted. Work with coaches who've played and coached at the highest levels.

Purpose over profits

No surprise fees - what you see is what you pay. Plus, your first lesson is refundable if your coach isn't the right fit.

Unmatched customer support

Ask us anything - choosing a coach, booking, scheduling - and we can help. Our #1 goal is to help you achieve yours.

Happy parents. Happy athletes.

“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again.”

Tina

Basketball Parent

“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”

Tyrone

Soccer Parent

“My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”

Dara

Baseball Parent

Why we created Athletes Untapped

We love to provide young athletes with better opportunities to succeed.

Hi, I’m Gene. My wife and I both played college/pro sports, and after our careers ended, we discovered a passion for private coaching. There’s nothing more rewarding than helping athletes untap their full potential and gain confidence, both in sports and life. That’s why we created Athletes Untapped - to connect millions of athletes with local, vetted coaches. After reaching our own athletic goals and helping countless others do the same, we’re here to support you (or your child) on your journey!

Gene and Elaine Williams

Gene & Elaine Williams

Founders

Need help finding the right coach?

Contact Us
Coach talking to athletes

Become an AU Coach

We handle marketing and support, so you can focus on coaching.

Fair splits, no surprises

Set your own rates, build your own schedule, and take home 80% of all bookings.

Support at every step

From finding clients to managing your business, we’re with you every step of the way.

Tools built for you

Leverage our platform to organize schedules, handle payments, and scale effortlessly.

Frequently Asked Questions

If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.

Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.

Paying AU coaches via cash, Venmo, or any 3rd party is strictly prohibited. AU coaches know this, but their partnership with us is to split all bookings 80/20 - so coaches keep 80%. We use our 20% to help them find clients & manage their business. Without the split, we wouldn't be able to help our coaches & community thrive!

We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.

Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.

Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.

The AU guarantee (refund policy) has you covered! If you determine the coach isn't a good fit after your first lesson, let us know within 24 hours and you're eligible for a refund. We will also be happy to recommend another coach - be sure to contact our support team.

Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.

AU was created by former collegiate and professional athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process and we proudly showcase a 10% acceptance rate, so you can trust you're training with the best.

At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!

Sports in popular markets

Baseball

Atlanta

Learn More

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