Our Story & Team
We believe great coaching changes lives. Built by former athletes and coaches, Athletes Untapped was created after seeing firsthand the impact that high-quality training can have on someone's life. Whether your goal is to make the team, learn the fundamentals, build confidence, or simply to enjoy the game - our coaches are here to support every step of your journey.
Good People
Athletes Untapped was created by Gene and Elaine Williams. Having logged thousands of hours as private coaches themselves, the husband-and-wife team deeply understands what athletes, parents, and coaches actually need. They bootstrapped the company and went unpaid for two years while working full-time to ensure the platform was scaled with intention. Their focus has always been on doing right by athletes and coaches, not chasing profits.
Experienced Coaches
We know the right coach makes all the difference. That's why we're super selective - only about 10% of applicants are accepted, and every coach must pass a background check. Our network of coaches includes current and former college/professional athletes, college coaches, and full-time trainers. No matter your preference or budget, we can help you find the right fit.
Mission Driven
In a youth sports world that can feel overwhelming, we aim to be a refreshing change. Athletes Untapped isn't a faceless corporation - it's built by people who know the value a great coach can bring, and every coach-athlete connection matters to us. Hearing from athletes who reach their goals because of an AU coach is what drives us every day.
Meet the Founders
Gene Williams
Founder & CEOPlayed college basketball at Johns Hopkins University and professionally in Ireland. With two young boys at home, Gene now spends most of his free time shooting on their Little Tikes hoop.
Favorite sports memory“Car rides home with my dad. You could always count on a good teaching moment.”
Elaine Williams
FounderPlayed college soccer at Temple University and finished as the program's all-time leader in minutes logged. If you've been lucky enough to train with Elaine, you know she's as tough (and caring) as they come.
Favorite sports memory“Travelling with my youth soccer club and making lifelong friends.”
Our Leadership Team
Spencer Romberg
CTOMulti-sport athlete in high school. When he's not coding or keeping up with his kid, Spencer's mountain biking, rock climbing, running, or swimming.
Favorite sports memory“My first basketball camp. Getting to learn from great coaches and pick up new drills - it was exactly what I needed.”
Pat Cloran
Head of CommunityPlayed every sport you could imagine as a young athlete. As an adult, Pat competes in triathlons & ultramarathons.
Favorite sports memory“Hosting my neighborhood's annual wiffleball tournament. It got pretty intense.”
Emily Murphy
Fractional CMOPlayed singles on her varsity tennis team. When she's not designing marketing growth strategies, Emily's keeping up with her three kids and taking hip hop classes to stay active.
Favorite sports memory“Being voted 'Most Inspirational' my senior year tennis season.”
Advisors
Colin Gardiner — Marketplace expert who helps founders build and scale category-defining platforms.
Zubin Teherani — Co-founded LeagueSide, a platform matching local youth sports organizations and sponsors.
Glen Gaddy — Managing Director at Robin Hood Ventures, and basketball referee/enthusiast.
Ready to Find Your Coach?
Browse our network of experienced, vetted coaches and book your first lesson today.