Book Lessons with Coach Will
Supportive, encouraging, and relational
I am a former athlete with unreleased ambitions. My ambition is to help athletes reach their goals using resources that I wish I had. Don't hesitate to work with a mindset coach; it NEVER hurts and you'll realize that you're capable of so much more with a little push.
Only trains virtually
Works with Adult
Mental performance, Soccer, Tennis
Background Check
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Get to know Coach Will
About Me:
I was born and raised in St. Louis, Missouri, where soccer was a constant presence in my life. I grew up watching my father coach and learning from my mother’s example of empathy, communication, and positivity. Those early influences shaped the way I think about leadership, development, and performance, and ultimately led me to pursue a career in mental performance coaching.
How I can help you improve your game:
Not so fast! That's what you need to tell me. Sometimes athletes don't know what they're looking for in these sessions, which is an appropriate answer. I want you to see me as a guide. Your problems need your solutions, not mine. I will help you reflect, set goals, take action, and repeat.
What a typical training session looks like with me:
My sessions last no more than 30 minutes (unless you want more time); athletes are busy people so I try to create sessions that are engaging and quick. At the end of the day, the sessions are what you want them to be. Want to rant? I'll listen. Want to set goals? Let's do it.
Career summary and accomplishments:
I have been coaching for over 10 years, working with athletes of all genders and ages 2 through 25. I have coached in a wide range of environments, including clubs, schools, state associations, and semi-professional and professional settings.
Best coach I ever had:
The best coach I ever had was incredibly tough on me, but he also offered a lot of support. And when I got it right, he was the first one to praise me. It was the perfect balance in my opinion. High expectations and high support - that's the sweet spot!
What athletes and parents should know about me:
I want to help. I'm not pushing certain techniques or specific theories. When we discuss the sessions, everything is tailored to the needs of athlete and family. I've trained myself in multiple different counseling techniques to ensure that I can be flexible when helping athletes. In the same breath, I also am happy to explain my process and offer specific advice. My aim is to make everything applicable for the athlete so they can see real progress in real time.
Weekly Availability
Monday
8:30 pm - 11:00 pm
Tuesday
8:30 pm - 11:00 pm
Wednesday
8:30 pm - 11:00 pm
Thursday
8:30 pm - 11:00 pm
Friday
Unavailable
Saturday
Unavailable
Sunday
Unavailable
This is only general availability - more times may be available when booking!
Intro Lesson Offer
$71
$94
Then $300/mo for 4 lessons. Subscription starts 48 hrs after your trial. Cancel Anytime.
Good Fit Guarantee
How it works
Find a Coach
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Book Lessons
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Start Training
Meet your coach in-person or virtually, and start chasing down your goals!
Frequently Asked Questions
How do I contact a coach?
If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
How do I book lessons?
Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
Can I pay my coach via Venmo or cash?
Paying AU coaches via cash, Venmo, or any 3rd party is strictly prohibited. AU coaches know this, but their partnership with us is to split all bookings 80/20 - so coaches keep 80%. We use our 20% to help them find clients & manage their business. Without the split, we wouldn't be able to help our coaches & community thrive!
What if I don't feel comfortable paying online?
We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.
Where will the coach hold their lessons?
Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
When is the coach available to train?
Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.
How do rescheduling, cancellations, and lesson credits work?
Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.
Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.
Coach no-shows — You'll be fully credited and we'll help you find a replacement.
Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.
Questions? Our team is here to help. View our policies.
Do coaches work with both kids & adults?
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
Why should I trust AU and their coaches over other platforms?
AU was created by former college and pro athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process + background check, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!