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Book Lessons with Coach Seth

NCAA Division I Tennis Player University of California, Davis

• Learned techniques from Rick Macci Tennis Academy in the early 90s • Coached/Private lessons for juniors and adults, to level up (JV to Varsity) or club/league improvements • Group clinics and team instruction • Stroke mechanics, serving, footwork, and match strategy • Competitive preparation and player development • Positive, engaging, and fundamentals-focused coaching approach

Overview
  • Trains in Lake Forest

  • Works with all age groups

  • Tennis

Verifications
  • Background Check

  • Contact Information

  • Experience Verified

Get to know Coach Seth

About Me:

Passionate and experienced tennis player and coach with over 40 years of competitive and instructional tennis experience, including NCAA Division I collegiate play. Skilled in coaching juniors and adults through private lessons, clinics, group instruction, and competitive match preparation. Dedicated to player development, positive instruction, and helping athletes improve confidence, consistency, conditioning, and strategy on the court

How I can help you improve your game:

40+ years of tennis experience

• Former NCAA Division I Tennis Player – University of California, Davis

• Varsity #1 Singles Player all four years in high school

• Winner of multiple WTT and SATA league championships

• Experience coaching juniors, adults, groups, and private lessons

• Strong background in match strategy, stroke development, and conditioning

• Flexible schedule for weekday, evening, and weekend instruction

What a typical training session looks like with me:

Personalized tennis assessment session tailored to each student’s age, experience level, goals, and learning style. Evaluation includes all major stroke groups including forehand, backhand, serve, return, volleys, footwork, movement, consistency, and overall court awareness.

Players receive detailed coaching feedback, technical analysis, and a customized development plan focused on improving mechanics, confidence, strategy, and match play performance. Instruction available for beginners through advanced competitive players.

Former UC Davis Division I player with 40+ years of playing and coaching experience. Private, group, junior, and adult lessons available with flexible scheduling.

Career summary and accomplishments:

NCAA Division I Tennis Player

University of California, Davis

• Competed at the Division I collegiate level in a highly competitive team environment

• Developed advanced competitive match play, strategy, conditioning, and leadership skills

High School Varsity Tennis

• #1 Singles Varsity Player all four years

• Demonstrated leadership, consistency, and competitive excellence

Competitive League Tennis

• Winner of multiple WTT and SATA league championships

• Extensive singles and doubles competitive experience

Best coach I ever had:

Trained under Rick Macci, Bob Hanson and amazing UC Davis tennis coaching staff

What athletes and parents should know about me:

Friendly and looking to tailor the experience to the student's goals

Weekly Availability

Monday

5:00 pm - 6:00 pm

9:00 pm - 12:00 am

Tuesday

9:00 pm - 12:15 am

Wednesday

9:00 pm - 12:15 am

Thursday

9:00 pm - 1:15 am

Friday

9:00 pm - 12:15 am

Saturday

5:00 pm - 9:15 pm

Sunday

Unavailable

This is only general availability - more times may be available when booking!

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Intro Lesson Offer

$47

$63

Then $200/mo for 4 lessons. Subscription starts 48 hrs after your trial. Cancel Anytime.

Good Fit Guarantee

How it works

Find a Coach

Browse our roster of vetted private coaches to find the right fit for you.

Book Lessons

Book and schedule your lessons through our platform.

Start Training

Meet your coach in-person or virtually, and start chasing down your goals!

Frequently Asked Questions

If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.

Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.

Paying AU coaches via cash, Venmo, or any 3rd party is strictly prohibited. AU coaches know this, but their partnership with us is to split all bookings 80/20 - so coaches keep 80%. We use our 20% to help them find clients & manage their business. Without the split, we wouldn't be able to help our coaches & community thrive!

We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.

Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.

Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.

  • Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.

  • Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.

  • Coach no-shows — You'll be fully credited and we'll help you find a replacement.

  • Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.

Questions? Our team is here to help. View our policies.

Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.

AU was created by former college and pro athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process + background check, so you can trust you're training with the best.


At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!

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