Book Private Basketball Lessons with Coach Serena

I’m a senior at SMU studying Sports Management and Applied Physiology with a minor in Corporate Communications, with a strong passion for the business side of sports. I’ve gained hands-on experience working with SMU Athletics, the Texas Legends, and the Seattle Storm, where I’ve been involved in fan engagement, game day operations, and marketing initiatives. With over 10 years of playing basketball and experience coaching youth athletes, I bring both a player’s perspective and a leadership mindset to everything I do. I’m especially interested in athlete marketing, NIL, and brand partnerships, and I’m driven to create opportunities that elevate both athletes and organizations.

I help athletes improve their game by focusing on fundamentals, game IQ, and confidence. I break skills down into simple, repeatable steps, create game-like drills, and give clear, honest feedback so players understand not just what to do, but why it works. My goal is to help athletes build confidence, make smarter decisions, and translate their skills directly into game performance.

A typical training session with me is high-energy, structured, and game-focused. We start with a dynamic warm-up and ball handling to get comfortable and locked in, then move into skill work like shooting, finishing, and footwork with an emphasis on fundamentals. From there, we build into game-like drills that focus on decision-making, pace, and confidence under pressure. I keep the session competitive and engaging, while giving real-time feedback so athletes understand how to apply what they’re learning in actual game situations.

I am a senior at SMU pursuing a degree in Sports Management and Applied Physiology with a minor in Corporate Communications, with a strong focus on the business and marketing side of sports. I have gained hands-on experience with organizations including SMU Athletics, the Texas Legends, and the Seattle Storm, where I have contributed to fan engagement, game day operations, and marketing execution across multiple sports environments. Through my role with a sports agency, I have also developed experience in athlete marketing, brand partnerships, and NIL strategy.

My accomplishments include supporting high-level game day operations, executing in-game promotions that enhance fan experience, and building partnership outreach strategies for professional athletes. With over 10 years of competitive basketball experience and a background in coaching youth athletes, I bring a unique perspective that blends on-court understanding with business strategy. I am driven to create impactful marketing initiatives and meaningful opportunities that elevate both athletes and organizations.

The best coach I ever had was Allen Tate. He pushed me to be my best every day while always believing in me. He emphasized fundamentals, held me accountable, and helped me understand the game on a deeper level. What stood out most was how he built my confidence and created an environment where I felt supported, challenged, and motivated to keep improving.

Athletes and parents should know that I bring both experience and intention to every session. With over 10 years of playing basketball and a background working with organizations like the Seattle Storm and Texas Legends, I understand what it takes to develop both skill and confidence. I focus on fundamentals, game IQ, and creating a positive, structured environment where athletes feel supported but also challenged.

I value clear communication, consistency, and building trust with both athletes and parents. My goal is not just short-term improvement, but helping athletes grow their confidence, discipline, and understanding of the game so they can succeed long-term on and off the court.