Works with High School, College, Adult
Available: Mon, Tues, Wed, Thurs, Fri, Sat, Sun
I help athletes build resilience and relentless mindsets for optimal performance
If you’re an athlete trying to separate yourself, the difference is no longer just skill, your mind is the deciding factor. I work with athletes who want a real edge in their performance. We build a relentless mindset, develop a return on resilience, and learn how to turn adversity into an advantage instead of a setback. You reach a place where you don’t spiral when adversity hits, you rise. You stay locked in when it matters most. You compete with clarity, confidence, and control no matter the moment. This is about one thing, building the mental tools to perform like the athlete you already know you can be, consistently, not occasionally.
1. Build Mental Fortitude
We start by developing mental elasticity, the ability to absorb pressure without breaking. This is about becoming mentally durable. You stop folding under adversity and start holding your ground when things get uncomfortable.
Outcome: You become consistent under pressure. You don’t get shaken by mistakes, setbacks, or external noise. Your foundation becomes stable no matter the environment.
2. Develop Stealth Like Attitude Alignment
Your attitude has to become steady, controlled, and independent of emotion. It cannot rise and fall with performance or circumstance. We train your mindset to stay calm, grounded, and intentional regardless of what is happening around you.
Outcome: You gain emotional control and consistency. You stop reacting to moments and start responding with clarity. Your effort, focus, and body language become reliable, not emotional.
3. Build Mental Agility
This is your ability to adapt fast. Reset quickly. Re-engage without carrying the last moment into the next one. We build the understanding that problems come and go, but your focus must stay present and movable.
Outcome: You recover faster after mistakes, stay engaged longer, and maintain high performance across the entire game or competition. One moment no longer defines the next.
End Result:
You develop into a mentally complete athlete. One who is durable under pressure, steady in mindset, and agile in recovery. You don’t just perform when things are going well, you stay locked in when things aren’t.
1. Mental Fortitude Check and Build
We identify where the athlete is mentally breaking down or tightening under pressure. This is where we build mental elasticity by unpacking recent experiences, pressure moments, and emotional responses.
Focus areas:
• How they handled adversity since last session
• Where they lost control mentally
• What triggered emotional or performance breakdowns
Coaching objective:
Strengthen mental durability so the athlete becomes more stable in high pressure environments.
2. Attitude Alignment Development
This is where we correct emotional dependency in performance. We work on building a steady internal state that is not dictated by success, failure, or external conditions.
Focus areas:
• Emotional spikes during performance
• Body language and internal dialogue under stress
• Identity based responses versus emotional reactions
Coaching objective:
Create a stealth like, controlled attitude that stays consistent regardless of circumstances.
3. Mental Agility Training
This is the reset and recovery system. We train the athlete to let moments go quickly and fully reengage in the present.
Focus areas:
• How long they stay stuck after mistakes
• Ability to reset between plays, reps, or moments
• Focus drift and attention recovery
Coaching objective:
Build the ability to adapt instantly, reset quickly, and stay fully present without carrying emotional residue.
Session Outcome:
Every session is designed to create immediate application and long term identity shift.
Athletes leave with:
• One clear mental focus for the week
• A specific tool or reset strategy to apply in competition
• Increased awareness of their internal patterns
• A growing ability to stay composed under pressure
• A stronger sense of control over their mental performance
Professional Athlete:
3 year NFL/CFL
College Career:
-Pre-season All-American
-2nd Team All-Conference (x2)
-2012 Team Hall of Fame
Speaker/Mental Performance Coach:
Im the founder and voice behind SB Impacts, a platform and speaking brand focused on motivation, personal development, and mindset transformation. Through this work, you have delivered talks, coaching, and development experiences aimed at helping athletes and individuals improve not just performance, but identity, discipline, and internal resilience.
Duane Hawthorne is the best coach I’ve ever had. He instilled self-belief well before I understood what it was. He helped build a level of transformative confidence in my speaking and coaching me with conviction. Communicating his belief in me and my abilities allowed me to see and believe in them as well. He played in the NFL at my same exact position and so I knew to follow his footsteps and I could make it too.
At my core I am here to help you get what you want in life your desires, dreams, and aspirations but more importantly develop the individual tools you need to help you protect what you build.
Then $240/mo for 4 lessons, starting 48 hours after your 1st lesson. Cancel anytime.
Good Fit Guarantee
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Book and schedule your lessons through our platform.
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If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
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Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.
Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.
Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.
Coach no-shows — You'll be fully credited and we'll help you find a replacement.
Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.
Questions? Our team is here to help. View our policies.
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
AU was created by former college and pro athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process + background check, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!