Train with a professional with 25+ years of HS/college coaching experience. I master your fundamentals and the “business of the game” to ensure you’re fully prepared to win at the game and in life.
Trains in Hoover, Vestavia Hills, Birmingham & virtually
Works with Middle School, High School, College
Football, Strength and speed
Background Check
Contact Information
Experience Verified
My name is Jay. I’m also known by my athletes as Coach Jay. I was born and raised in Birmingham, Alabama, but I reside in Shelby County. I am a husband and father of four. I hold a Bachelor of Arts in Business Administration with a concentration in Management from Talladega College, a Master of Science in Sport Management from Troy University, a Graduate Certificate in Bible Exposition from Liberty University, and an currently working on my PhD in Bible Exposition at Liberty University. I love the game of football, flying drones, and spending quality time with my family.
Most athletes have the potential to be great, but miss the mark of achieving that level of greatness because they fail to train properly. The athletes who stand out are those who have a significant amount of discipline, drive, and endurance; all characteristics that start with the way one thinks and believe. I help athletes transform their raw talent into superior, marketable performance by first training their minds. Such include educating athletes on the importance of a healthy diet, proper rest, training, and conditioning. Additionally, I help athletes overcome any barriers that may affect their academic performance. I not only focus on making an athlete better in the game of football, but as an overall individual, skills that will serve them well throughout their lives. These small - seemingly insignificant - things make a world of difference and separates the good athletes from the great ones.
I begin every training session with intensive conditioning. Next, we go over skill and fundamental training, working on areas of need and introducing new skills to improve performance. We end with cool down exercises, taking water breaks as needed. I then host a mini chat session to have a conversation concerning nutrition, rest, and academics.
My career has afforded me a myriad of opportunities and experiences. I’ve worked jobs in Corporate America as well as in the field of education and coaching. The most fulfilling of any jobs I’ve worked has been coaching and education. Together with my wife, I founded an online private Christian school for 9th-12th grade students. By far, this has been my greatest accomplishment. I love making a positive impact in the lives of young people, sharing my story of achievement despite setbacks and challenges with them, to inspire them to do the same.
Coach Nathaniel Kelly was my high school football coach. I grew up without a father, only having my grandfather and maternal uncle as positive male role models as a young man. Coach Kelly took me under his wing and poured into my life like I was his son. He told me shortly before he passed away that I was one of the best players he had the privilege of coaching and that he resented not being able to do more for me. What he didn’t realize, and I made sure to share with him, he made a world of a difference by just being my coach. He saved me from a life crime, drugs, and destruction with his stern and discipline hard nose coaching style. I’m forever grateful for him.
I am a Godly, Christian man, full of integrity, and love for young men who pursue athletics, specifically football. I am a lifelong learner and a fierce advocate for education. I am a family man. I live by the philosophy, “If I can’t help you, I definitely won’t hurt you.” With that being said, I take my work seriously and I don’t require more than I’m willing to give or have already given.
Monday
2:00 pm - 10:00 pm
Tuesday
2:00 pm - 10:00 pm
Wednesday
2:00 pm - 10:00 pm
Thursday
2:00 pm - 10:00 pm
Friday
2:00 pm - 10:00 pm
Saturday
1:00 pm - 5:00 pm
Sunday
6:00 pm - 10:00 pm
This is only general availability - more times may be available when booking!
Then $340/mo for 4 lessons. Subscription starts 48 hrs after your trial. Cancel Anytime.
Good Fit Guarantee
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If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
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Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.
Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.
Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.
Coach no-shows — You'll be fully credited and we'll help you find a replacement.
Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.
Questions? Our team is here to help. View our policies.
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
AU was created by former college and pro athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process + background check, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!