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As a former professional hockey player and coach with over 20 years of experience, I bring a unique perspective to developing both mental and physical performance. I understand firsthand the demands of elite competition and have dedicated my career to helping athletes build the Champion Mindset necessary for success. My coaching blends elite performance strategies with mindset training to foster mental toughness, resilience, and self-belief. Whether you're looking to elevate your game or achieve peak performance in life, I provide practical, results-driven techniques that empower you to reach your full potential. Together, we will build the mindset and skills that set you apart from the competition.

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  • Arlington, TX

  • 0 Lessons

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  • Ice-hockey
  • Mental-performance
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Get to know Coach George

About Me:

With over 20 years of experience as a professional hockey player and coach, I have built a reputation for developing elite athletes and cultivating winning cultures. My career highlights include:

Professional Hockey Player: Achieved significant milestones as a player, including being named Junior and Canadian University Player of the Year, and progressing to the verge of joining the NHL with the Philadelphia Flyers.

Professional Hockey Coach: Led teams in the ECHL and WPHL, achieving notable success such as guiding the Tupelo T-Rex to a WPHL League Championship and setting league records for consecutive wins. Coached and developed future NHL stars like John Tavares and Sam Gagner.

Youth Hockey Leadership: Spearheaded the development of youth hockey programs like the Oklahoma City Oil Kings, increasing enrollment and enhancing player development pathways. My leadership in youth hockey has advanced numerous players to higher competitive levels and collegiate programs.

Founder and Head Coach of The Champion Mindset Academy: Established The Champion Mindset Academy to combine my passion for performance coaching with mindset development. I have successfully coached athletes, executives, and teams to maximize their potential through mental toughness, resilience, and purpose-driven performance.

How I can help you improve your game:

I help athletes improve their game by immediately focusing on cultivating mental toughness and developing the right mindset—essential for handling pressure, staying resilient, and pushing past limitations. This mental edge is a game-changer that can elevate performance quickly.

Beyond that, I offer valuable insight and perspectives on the game of hockey, utilizing my experience to provide video reviews, break down game play, and enhance skill development. My tactical expertise helps players understand the nuances of the game, improve decision-making, and execute more effectively on the ice. This holistic approach strengthens both the mental and physical aspects of their performance, driving consistent improvement.

What a typical training session looks like with me:

A typical training session is tailored to meet each athlete's individual needs and can vary depending on whether we are focusing on the mental aspect, the physical aspect, or game tactics and strategies. For mental training, sessions may include mindset exercises, mental toughness drills, or strategies for handling pressure and building confidence. Physical sessions could focus on skill development or tactical gameplay, incorporating drills, video review, and real-time feedback.

Each session is personalized, ensuring it aligns with the athlete’s current goals, and it will differ based on whether we’re working virtually or in person. Every approach is designed to maximize progress and drive performance improvement.

Career summary and accomplishments:

With over 20 years of coaching experience at the professional, junior, and youth levels, I’ve had the privilege of leading teams across various leagues, including the ECHL and WPHL, to notable successes such as league championships and record-setting seasons. I’ve also had the honor of coaching future NHL players like John Tavares and Sam Gagner. My approach emphasizes not only developing technical skills but also cultivating mental toughness and resilience. Over the years, I’ve transitioned my focus to mindset and peak performance training, understanding that true success is as much mental as it is physical. Through my Champion Mindset Academy, I now coach athletes to strengthen their mindset, develop mental toughness, and achieve peak performance, helping them unlock their full potential both on and off the ice.

Best coach I ever had:

The best coach I ever had was Tom Coolen, my head coach at Acadia University. Tom exemplified what it means to be a true leader, combining character, communication, and culture with a relentless drive for results. His character was defined by integrity and empathy, qualities that made him approachable and respected by everyone on the team. He was not just focused on winning but on developing us as individuals, both on and off the ice.

Tom’s communication skills were exceptional. He had a unique ability to make each player feel heard and valued, whether through one-on-one conversations or addressing the team as a whole. His messages were always clear, motivational, and tailored to inspire us to perform at our best.

Beyond that, Tom fostered a strong team culture, where accountability, hard work, and mutual respect were the foundation of our success. He built a winning environment where everyone was committed to the same goals, and it showed in the results. Under his guidance, we achieved remarkable success, and many of his lessons about teamwork and perseverance have stayed with me throughout my career.

Tom Coolen was not only a coach but a mentor, and his impact on my life and career is something I am truly grateful for.

What athletes and parents should know about me:

Athletes and parents should know that my purpose is to help individuals unlock their full potential by developing a Champion Mindset, one that thrives on resilience, mental toughness, and a deep sense of purpose. I believe that with the right mindset, every setback is an opportunity for growth and that success is built on consistency, belief in one’s abilities, and a relentless commitment to improvement. My values are rooted in integrity, respect, and a passion for continuous learning. I strive to create a positive, growth-oriented environment where athletes can excel both on and off the ice.

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Frequently Asked Questions

If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.

Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.

Paying AU coaches via cash, Venmo, or any 3rd party is strictly prohibited. AU coaches know this, but their partnership with us is to split all bookings 80/20 - so coaches keep 80%. We use our 20% to help them find clients & manage their business. Without the split, we wouldn't be able to help our coaches & community thrive!

We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.

Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.

Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.

The AU guarantee (refund policy) has you covered! If you determine the coach isn't a good fit after your first lesson, let us know within 24 hours and you're eligible for a refund. We will also be happy to recommend another coach - be sure to contact our support team.

Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.

AU was created by former collegiate and professional athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process and we proudly showcase a 10% acceptance rate, so you can trust you're training with the best.

At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!

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