Sign Up
Apply to CoachOur TeamLoginSign Up

Basketball coachCoach Cole

Private Basketball CoachCoach Cole

Mental Performance
Golf
Mental Performance
Golf

Works with Middle School, High School, College, Adult

Available: Mon, Tues, Wed, Thurs, Fri, Sat

Background checked
Contact verified
Experience verified

Pricing

One-time
1 lesson
$124 each
Recurring
Cancel anytime

Get to know Cole

Train your mind, reset fast, and compete with confidence at ANY moment.

Have you ever been completely locked into a game, match, race, or performance? You were not worried about the score, the clock, your mechanics, or what anyone else was thinking. Your body trusted its preparation, your decisions came naturally, and your performance felt almost effortless. Have you ever wondered how to find that feeling again—and access it more consistently? Now think about the opposite experience. Have you ever made one mistake and immediately felt doubt begin to creep in? Did your muscles tightened, your breathing changed, and you started questioning yourself, your teammates, the officials, or your coach? How do you train your mind to stay present DURING pressured situations? How do you reset, regain your confidence, and return to the next play when a mistake, setback, or moment of doubt disrupts your performance? That is what I help athletes ACHIEVE. Together, we identify the situations interfering with your performance and build practical strategies for confidence, focus, emotional control, mistake recovery, and performing under pressure. With our first session, we will identify one of your biggest mental-performance barriers, begin building a personalized response, and give you a practical tool to use in your next practice or competition. Pressure will come. Mistakes will happen. Momentum will shift. The advantage is knowing exactly what to do next. Book your first session and let’s begin building a mental game you can trust when the game is on the line.

About me

I understand what it feels like to put in the physical work and still realize that talent, preparation, and effort do not always guarantee that your best performance will appear in competition.

I competed in basketball for six plus years, track and field for 5 full seasons, and football for two years. Through those experiences, I saw how confidence, focus, expectations, pressure, self-talk, and one difficult moment could completely change the way an athlete performed.

An athlete can possess the physical ability to succeed and still hesitate.

An athlete can prepare all week and still feel overwhelmed when the moment arrives.

An athlete can make one mistake and allow it to affect the next several plays.

ONE BASKETBALL CHANGED EVERYTHING

During that game, I made at least nine three-pointers. I was not thinking about my shooting mechanics, the score, the crowd, or whether my next shot would go in. I was completely present. My body trusted what it had practiced, my decisions came naturally, and the game felt almost effortless.

At one point, my coach called a timeout and gave me a specific instruction. However, when I returned to the court, I did the complete opposite of what he had told me.

I was not trying to disrespect my coach or ignore the game plan. I was so deeply absorbed in the game that I reacted instinctively without consciously thinking about the instruction. I was simply playing, responding, and performing.

My coach became frustrated with me, and I got in trouble for not doing what he had asked.

After that moment, everything changed.

Instead of simply playing, I became aware of myself. I started thinking about what my coach had said, what I had done wrong, and what I needed to avoid doing next. I went from being completely present to being trapped inside my own thoughts.

The effortless feeling disappeared.

That experience taught me how quickly an athlete can move from playing freely to overthinking. One comment, mistake, bad call, missed opportunity, or moment of doubt can pull an athlete away from the present and completely change the way they perform.

For years, I wanted to understand how I could return to the state I had experienced during that game. I knew what it felt like to be completely locked in, but I did not yet understand how to intentionally prepare my mind for those moments—or how to reset once something disrupted them.

My first structured introduction to mental training came through attending PGC Basketball camps. Those camps helped me understand that high-level performance involves more than training the body and developing physical skills. Athletes must also learn how to direct their attention, remain present, communicate, make confident decisions, respond to adversity, and prepare mentally for competition.

Those experiences changed the way I viewed performance.

I began to understand that athletes cannot force themselves into a flow state or guarantee a perfect performance. However, they can train the mental habits that create better conditions for performing freely. They can learn how to focus on the present, trust their preparation, manage pressure, recover after mistakes, and return their attention to the next play.

Those experiences led me to study the mental side of performance and earn a Bachelor of Science in Psychology with an emphasis in Health Psychology. My education strengthened my understanding of human behavior, motivation, stress, thought patterns, communication, habits, and performance.

I also completed more than 150 hours of applied internship experience through Alpha Flow Athletics. My work included mental-performance sessions, athlete-development workshops, individual coaching conversations, educational content, outreach, and helping athletes connect psychological principles to situations they encounter in practices and competition.

My development has also included direct learning conversations with experienced mental-performance professionals, including:

Nate Wolch, a mental-performance coach with the Seattle Mariners.

Brett Sandwick, a Certified Mental Performance Consultant and cognitive-performance specialist with the 1st Special Forces Group.

Jeff Meyer, founder of Alpha Flow Athletics and a coach whose work has included collegiate, professional, and Olympic-level athletes.

These conversations have helped me better understand how high performers prepare for pressure, manage their attention, recover from mistakes, and return to the task in front of them.

I do not present another person’s accomplishments as my own. I take what I continue learning from experienced professionals and combine it with my psychology education, athletic background, and applied coaching experience to create strategies athletes can understand and use.

My goal is to provide the kind of coaching I wish more athletes received earlier: personal, practical, encouraging, honest, and directly connected to the moments that determine performance.

You do NOT need another person to simply tell you to:

“Be confident.”

“Stop thinking about it.”

“Relax.”

“Focus.”

Most athletes already know they should do those things.

The real challenge is knowing HOW to do them when your heart is racing, your body feels tense, momentum has shifted, the score is close, and your mind is reminding you of everything that could go wrong.

You may recognize some of these experiences:

You perform confidently in practice but tighten up in competition.

One mistake affects the next several plays.

You overthink decisions instead of trusting your preparation.

You become distracted by the score, officials, opponents, coaches, or teammates.

You worry about disappointing other people.

You lose confidence after a setback or limited playing time.

You struggle to control nerves before important competitions.

You know what to do physically, but your mind interferes with executing it.

* Working harder physically does not automatically solve these problems.

The mental side of performance must be trained intentionally. *

MY PROCESS: RECOGNIZE. RESET. RESPOND.

You should not leave mental-performance coaching with more information but no idea what to do with it.

My goal is to teach you what you can do in the moment, throughout the next week, over the next 30 days, and moving forward to create meaningful and lasting improvement.

RECOGNIZE

First, we identify the thoughts, emotions, physical reactions, and situations that pull you away from the present moment.

Instead of assuming every challenge comes from low confidence or believing you are not good enough, we determine what is actually happening.

You will learn to recognize:

What triggers doubt, tension, frustration, or overthinking.

How your body responds when pressure increases.

Which thoughts help your performance and which ones distract you.

When your attention moves away from the present moment.

What causes you to stop trusting the skills you have already developed.

The faster you recognize the pattern, the faster you can do something about it.

RESET

Once we understand the pattern, we create a personalized strategy to interrupt it.

Your reset may include:

A breathing technique.

A physical cue.

A focus word or phrase.

A mistake-recovery routine.

Productive self-talk.

Mental rehearsal.

A pre-performance routine.

A strategy for redirecting your attention.

You will learn something you can use right now—during your next practice, competition, workout, or pressure-filled moment.

The goal is not to give you a long list of techniques and expect you to remember everything. We will identify the tool that best matches your situation, practice it together, and make it simple enough to use when the game becomes fast and emotional.

RESPOND

After recognizing and resetting, you return your attention to the next controllable action:

One play.

One possession.

One pitch.

One point.

One rep.

One decision.

You cannot always control the score, the officials, your opponents, your teammates, your coach, or what just happened.

You can train how you respond.

The goal is not to pretend the mistake or pressure never happened. The goal is to prevent one difficult moment from controlling the moments that follow.

I bring more than 10 years of experience participating in competitive sports, including basketball, track and field, football, cross-country, and golf. My athletic background, psychology education, and applied coaching experience have helped me understand how confidence, focus, pressure, preparation, and responses to mistakes can influence performance. I have completed a Bachelor of Science in Psychology with an emphasis in Health Psychology, an Associate of Science in Psychology, and more than 150 hours of applied experience, where I contributed to mental-performance sessions, athlete-development workshops, individual coaching conversations, outreach, and educational content. My professional development has also included direct learning conversations and guidance from mental-skills coaches and performance professionals whose experience reaches organizations and environments such as the Seattle Mariners, Seattle Seahawks, Division I athletics, Olympic competition, and elite military performance. These experiences have helped me learn how high performers prepare mentally, manage pressure, regain focus, and perform more consistently when the stakes are high. I am continuing to study sport psychology, coaching, and performance science while pursuing a master’s degree aligned with my goal of becoming a Certified Mental Performance Consultant. I am also actively developing opportunities to work with competitive athletes and higher-level teams, helping them strengthen their mental preparation, recover faster from mistakes, and perform with greater confidence and consistency.

One of the best coaches I ever had was a coach I met while attending a PGC Basketball camp. It was one of my first experiences learning that improving as an athlete involved much more than developing physical skills. Through his coaching, I began to understand how to work through mental challenges, respond to difficult moments, and prepare myself to perform with greater confidence and purpose.

I developed a close connection with him during the camp, and we remained in contact throughout my basketball season. He continued to answer my questions, offer guidance, and help me better understand both the mental and strategic sides of the game. What made him such an influential coach was that he did not only teach me how to become a better basketball player—he helped me understand why sports matter in the first place.

He taught me that participating in sports is not only about winning games or earning recognition. Sports provide opportunities to develop character, discipline, leadership, resilience, accountability, and confidence. The lessons learned through practices, competition, mistakes, setbacks, and teamwork can help athletes become better people and perform more effectively in everyday life.

That experience changed the way I viewed coaching. A great coach does more than correct technique or create a game plan. A great coach takes the time to understand the athlete, helps them work through challenges, and teaches lessons that continue to matter long after the competition ends.

That is the type of coach I strive to be. I want to help athletes improve their performance while also developing the confidence, character, mental skills, and personal responsibility that will serve them throughout their athletic careers and their lives.

My coaching style is supportive, conversational, practical, and direct. I want athletes to feel comfortable discussing their confidence, pressure, mistakes, goals, and challenges while also learning to take responsibility for what they can control. Athletes will receive strategies they can begin using immediately, along with simple habits that can build greater confidence, focus, and consistency over time.

I cannot guarantee specific results, but I will provide individualized support, honest feedback, accountability, and practical action steps that place athletes in a stronger position to succeed. My goal is to help each athlete improve in competition, respond more effectively to challenges, and build mental skills that support their development in sports and everyday life. Over time, I want athletes to become more independent and confident in their ability to coach their own minds.

Training locations

Loading map...

25% off your 1st lesson

$124

$93

Then $396/mo for 4 lessons, starting 48 hours after your 1st lesson. Cancel anytime.

Good Fit Guarantee

How it works

Find a Coach

Browse our roster of vetted private coaches to find the right fit for you.

Book Lessons

Book and schedule your lessons through our platform.

Start Training

Meet your coach in-person or virtually, and start chasing down your goals!

Frequently Asked Questions

If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.

Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.

Paying AU coaches via cash, Venmo, or any 3rd party is strictly prohibited. AU coaches know this, but their partnership with us is to split all bookings 80/20 - so coaches keep 80%. We use our 20% to help them find clients & manage their business. Without the split, we wouldn't be able to help our coaches & community thrive!

We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.

Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.

Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.

  • Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.

  • Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.

  • Coach no-shows — You'll be fully credited and we'll help you find a replacement.

  • Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.

Questions? Our team is here to help. View our policies.

Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.

AU was created by former college and pro athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process + background check, so you can trust you're training with the best.


At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!