Book Private Soccer Lessons with Coach William
As a player and a coach I believe in coaching each athlete in a manner that improves their mind, body and spirit. Football is a game of not just technical skill, but also possessing a mindset and intelligence in order to be successful. My coaching philosophy has worked for athletes at the house league level, the Varsity High School level, the Premier League level and the professional pathway level. Working with athletes to find success on and off the field of play is my main objective. I look forward to working with you.
Los Angeles, CA
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Get to know Coach William
About Me:
I have played football since I was 5 years old - house league, travel, High School and then college leagues while I went to college and law school.
I have coached football since I was 16 in the United States, Canada and Belize. This includes house league, High School Varsity, Premier League of Belize and National Amateur Women's League in Belize. As well, I assisted in starting the first competitive girls team on Ambergris Caye, Belize - the U13 Island Girlz - and I was also instrumental in bringing FIFA Football for Schools to Ambergris Caye as well - working with the Mayor's office.
How I can help you improve your game:
I help athletes improve their game by observing their level of skill and listening to what they want to achieve in training. From there, I am able to customize a training program for each athlete that typically includes technical skills, footwork, fast twitch exercises and etcetera. As well, I bring a level of calmness and serenity to each training session and balance that with motivational speech while challenging each athlete to achieve their goals and exceed their expectations.
What a typical training session looks like with me:
There is no typical training session, per se. However, I check in with the athlete to see how they are doing and explain the training session to the athlete - what we are doing and why we are doing it. After a jog to get the blood pumping, we stretch before getting into the training session for the day. Before our time is up, I have a chat with the athlete to cover the work we just did, check in to see how they feel after training and answer any questions they have.
I am also able to take athletes who are interested to the gym for strength and conditioning sessions. A lot of my athlete clients love the combination of on-field and gym sessions. As well, some of my athlete clients prefer to also mix in a yoga studio session as well to our training.
As I said, there is no typical training session because I tailor each session to the athlete - but there are typical training tools that I utilize to train the whole athlete.
Career summary and accomplishments:
Currently I coach with the LA Galaxy in their youth academy and am the Head Varsity Coach for the boy’s soccer team at a private school in Santa Monica. I have coached football since I was 16 in the United States, Canada and Belize. This includes house league, High School Varsity, Premier League of Belize and National Amateur Women's League in Belize. As well, I assisted in starting the first competitive girls team on Ambergris Caye, Belize - the U13 Island Girlz.
Best coach I ever had:
My father was the best coach I ever had because he focused on fundamentals first and allowed for mistakes to happen as a sign of growth. Because mistakes do happen and the most important takeaway from a mistake is improvement.
What athletes and parents should know about me:
I absolutely love the game of football and working with players to develop their game. My coaching is not one size fits all - I customize trainings based on each player and incorporate different training techniques for each individual player. In my free time, I go to the gym, practice yoga and meditate three times a day.
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Frequently Asked Questions
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If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
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Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
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Where will the coach hold their lessons?
Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
When is the coach available to train?
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What if I don't love the first lesson?
The AU guarantee (refund policy) has you covered! If you determine the coach isn't a good fit after your first lesson, let us know within 24 hours and you're eligible for a refund. We will also be happy to recommend another coach - be sure to contact our support team.
Do coaches work with both kids & adults?
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
Why should I trust AU and their coaches over other platforms?
AU was created by former collegiate and professional athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process and we proudly showcase a 10% acceptance rate, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!
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