Book Private Mental-performance Lessons with Coach Brian
Faithful conviction in preparation and performance
Faithful conviction in preparation and performance
Most athletes work on their game—very few train how they perform when it matters most. I help athletes build a repeatable mental performance system to compete with confidence, stay focused under pressure, and develop the resilience and identity that drive success—not just in sport, but throughout life.
Trains in The Woodlands, Columbus, Grapevine & virtually
Available: Mon, Tues, Wed, Thurs, Fri, Sat, Sun
Works with Elementary, Middle School, Adult
Mental-performance
Baseball
Football
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Try Coach Brian risk free. If you don't love your first lesson, we'll switch you to another coach or give you a full refund.
Get to know Coach Brian
About Me:
Brian Perrine is a former Division I athlete, seasoned sales executive, and longtime coach who brings a unique, full-spectrum perspective to performance. With more than 25 years leading high-performing teams and over 20 years of coaching athletes, Brian has spent his career in environments where results matter and pressure is constant. As a father of high-performing athletes himself, he understands firsthand the challenges, expectations, and opportunities that come with striving for success—both on and off the field.
Brian works with athletes, coaches, and families to build structured, repeatable mental performance systems centered on confidence, focus, resilience, and identity. His approach goes beyond motivation—helping athletes perform more consistently under pressure while developing the mindset and life skills that carry forward well beyond the game. Brian is passionate about helping individuals and families navigate performance, growth, and identity in a way that leads to both success and fulfillment.
How I can help you improve your game:
You already have the ability—my job is to help you use it consistently.
I’ll help you understand how you think, respond, and perform in big moments, while building a clear process and routines you can trust to handle pressure, reset quickly, and play with confidence every time you step on the field.
What a typical training session looks like with me:
Our sessions aren’t lectures—they’re conversations about your game.
Each session is personalized and action-oriented, where we’ll connect how you think to how you perform, and build a clear process and routines you can trust before, during, and after competition.
Career summary and accomplishments:
I’ve spent 25+ years in high-performance environments—now I help others perform in them. By combining real-world experience with performance psychology, I help athletes build the mental systems needed to compete with confidence and consistency.
Best coach I ever had:
The best coach I ever had challenged me to think differently. I didn't understand fully at the time and, quite honestly, it was solely focused on a particular technique around batting but it translated to all areas of life.
What athletes and parents should know about me:
Parents and athletes should know this is personal to me. I genuinely care about the athlete—not just how they perform, but who they’re becoming. My goal is to help them build confidence, resilience, and a mindset that supports success on the field and carries with them long after their playing days are over.
Weekly Availability
Monday
5:00 pm - 1:00 am
Tuesday
3:00 pm - 10:00 pm
Wednesday
5:00 pm - 1:00 am
Thursday
3:00 pm - 10:00 pm
Friday
1:00 pm - 10:00 pm
Saturday
1:00 pm - 1:00 am
Sunday
6:00 pm - 10:00 pm
This is only general availability - more times may be available when booking!
How it works
Find a Coach
Browse our roster of vetted private coaches to find the right fit for you.
Book Lessons
Book and schedule your lessons through our platform.
Start Training
Meet your coach in-person or virtually, and start chasing down your goals!
Frequently Asked Questions
How do I contact a coach?
If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
How do I book lessons?
Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
Can I pay my coach via Venmo or cash?
Paying AU coaches via cash, Venmo, or any 3rd party is strictly prohibited. AU coaches know this, but their partnership with us is to split all bookings 80/20 - so coaches keep 80%. We use our 20% to help them find clients & manage their business. Without the split, we wouldn't be able to help our coaches & community thrive!
What if I don't feel comfortable paying online?
We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.
Where will the coach hold their lessons?
Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
When is the coach available to train?
Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.
How do rescheduling, cancellations, and lesson credits work?
Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.
Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.
Coach no-shows — You'll be fully credited and we'll help you find a replacement.
Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.
Questions? Our team is here to help. View our policies.
Do coaches work with both kids & adults?
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
Why should I trust AU and their coaches over other platforms?
AU was created by former collegiate and professional athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process and we proudly showcase a 10% acceptance rate, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!