Mental Performance coach · Ponte Vedra Beach, FLCoach Alison
Private Mental Performance CoachCoach Alison
Trains in Ponte Vedra Beach & virtually
Works with Middle School, High School, College, Adult
Available: Mon, Thurs, Sat
Pricing
Get to know Alison
Experienced DI CMPC helping athletes build mental performance and resilience
I'm a dual-credentialed mental performance coach (LMHC, CMPC) with over six years of experience working with athletes at high school, middle school, Division I, and professional levels. I help athletes build the mental skills that hold up under pressure, such as focus, resilience, and confidence, while also recognizing when something needs more than a performance lens. My approach is to build relationships so athletes feel comfortable talking to me. However, I am also direct, practical, and rooted in daily work inside competitive athletics, not just theory.
How I can help you improve
I help athletes build the mental skills that hold up under pressure and in daily life. We'll work on practical tools you can actually use in the moment, whether that's managing performance anxiety, staying present after a mistake, or building consistency between practice and competition. My clinical background also means I can recognize when something needs more support than performance coaching alone, and I'll be honest with you about that.
A typical training session
Sessions are conversational and practical, not lecture-style. We start with what's actually showing up for you right now, whether that's a specific competition situation or a pattern you've noticed. From there, we build tools together and talk through how to apply them specifically to your sport. I'll check in on what's working and adjust as we go.
Career & accomplishments
I hold both an LMHC and a CMPC, which is widely recognized in professional sports, and have spent over six years working with athletes. I'm currently embedded within NCAA Division I Athletics, where I provide clinical and performance support directly inside the athletic department. I previously led the equine-assisted therapy component for D1 student-athletes, supervising interns and graduate assistants. I have helped athletes go from mid-major university to SEC/ACC and Professional sports. I have also worked with professional athletes in soccer and baseball.
What athletes & parents should know
I like to build rapport to ensure athletes feel comfortable opening up and being honest with me. The relationship between a mental performance coach and an athlete is very important in an athlete's success. As I build relationships with athletes, I take a direct, honest approach and encourage the same from my athletes so I can better help them succeed. I'm not going to tell you what you want to hear if it's not going to help you compete better. My clinical background means I care about the whole athlete, not just the stat line, and I'll always be upfront if something feels bigger than performance coaching alone.
Training locations
25% off your 1st lesson
$125
$94
Then $400/mo for 4 lessons, starting 48 hours after your 1st lesson. Cancel anytime.
Good Fit Guarantee
How it works
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Where will the coach hold their lessons?
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When is the coach available to train?
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How do rescheduling, cancellations, and lesson credits work?
Good Fit Guarantee — If your first lesson isn't the right fit, we'll move your lesson credit to a new coach. No hassle.
Easy rescheduling — Cancel or reschedule up to 4 hours before a lesson, no questions asked.
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Flexible credits — Unused lessons last 12 months and can be used with any coach on the platform.
Questions? Our team is here to help. View our policies.
Do coaches work with both kids & adults?
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
Why should I trust AU and their coaches over other platforms?
AU was created by former college and pro athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process + background check, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!