Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Athletes Untapped coaches deliver private field hockey lessons that blend stick skills, footwork, and fitness with game-like drills. Lessons are customized to target the specific needs of each player, helping athletes UNTAP their potential and achieve success on the field.
“She’s wonderful with my daughter. She takes her time and makes sure my daughter understands what she is explaining. She also asks what my daughter wants to work on or focus on. She will change her plan if needed. I highly recommend her and will be letting friends know about her field hockey training as well.”
“Easy and efficient booking of the session and clear communication. My daughter really enjoyed the field hockey lesson and was asking when she is going back! She got a lot out of all the drills and had a lot of fun too!”
“My daughter is 8 & she did such a great job meeting my daughter at her level as far as technical field hockey & cognitive learning. Such a wonderful experience!”
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
