Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“She’s only been working with my daughter for 2 softball lessons and the results are incredible – proper technique is everything and she obviously understands how to best teach it to kids. Highly recommend!!”
“She reached out prior to our session to ask if there were specifics I wanted her to focus on with my daughter & went above & beyond to have a game plan ready that targeted exactly that. I also really appreciate how detail oriented she is! She made the softball lesson really fun for my daughter by adding challenging games.”
“Coach has been fantastic at working on hitting, catching and pitching with my daughter. She is very patient and thoughtful on how to teach new softball skills. I highly recommend her!”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
