Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Lacrosse is a fast-growing, action-packed sport that demands agility and precision. Athletes Untapped coaches help players improve ball control, stick skills, and overall conditioning through private lessons. This focused training builds confidence and prepares athletes for high-level competition.
“The lessons gave my daughter confidence going into a new sport. She is a patient, skilled and enthusiastic private lacrosse coach. I definitely recommend her!”
“I drive an hour for my son to train with him. For him, this isn’t just another way to make money – it’s a way to stay involved with lacrosse while giving back his knowledge to the next generation. Highly recommend for private lacrosse lessons.”
“My son comes out of each session very tired, after working hard, and inspired by what he is learning. My son wants to go to training and knows he is going to work hard! I am very happy we have been able to schedule these lacrosse training sessions!”
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
