Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
At Athletes Untapped, private football lessons focus on developing both skill and mental toughness. Coaches challenge players with drills that push them to overcome adversity while refining techniques like tackling and passing. Position-specific training helps quarterbacks, linemen, and other athletes excel in their roles, creating well-rounded players ready to succeed.
“If you or your child are serious at all about getting better at the QB position, you have a golden opportunity right in front of you. He blends the nuances of the position with many different drills that are both fun and challenging. We’ve covered so many things from footwork, ball placement, displacing the hip, and mesh technique. The best part, he’s an even better young man and is an inspiration for my son.”
“He is getting my 14 yr old ready for high school football. My son is hoping to be starting quarterback next season. They are working on footwork, mechanics, reading defense & speed & agility. Looking forward to continued training.”
“We just had our first session and I can’t say enough great things. My son is playing tackle for the first time as an offensive lineman and his session with Coach helped him tremendously. It’s hard to find a good offensive line coach and we feel fortunate to have found him.”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
