Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Through private soccer training, Athletes Untapped coaches focus on building skills like footwork, ball control, and overall fitness. With a tailored approach, players learn to anticipate plays, improve decision-making, and develop their game. Many of our experienced coaches credit private lessons in their youth for shaping their careers, and they bring that same dedication to helping athletes achieve their soccer goals.
“My son has had 2 soccer lessons and loves it already! He develped a rapport almost immediately. I can already see how much value this will add to my son’s game.”
“My son just finished his first session with I was blown away. He brought enthusiasm and encouragement while teaching the game. My son had well over 1,000 touches in the one hour session. We can’t wait to continue soccer training.”
“My daughter felt so comfortable right away and had the best time. She said ‘that was so much fun’ at least ten times on the ride home. I was reading in my car but would look up now and then and it was almost like my daughter improved over the hour! We are really looking forward to booking a bunch more soccer lessons!”
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
