Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Athletes Untapped offers private soccer training that prioritizes footwork, ball handling, and fitness to create well-rounded athletes. Players gain confidence and skill through lessons that improve coordination, quickness, and decision-making. Our experienced coaches, many of whom trained privately, bring personalized techniques to help players succeed on the field.
“My son has had 2 soccer lessons and loves it already! He develped a rapport almost immediately. I can already see how much value this will add to my son’s game.”
“My son just finished his first session with I was blown away. He brought enthusiasm and encouragement while teaching the game. My son had well over 1,000 touches in the one hour session. We can’t wait to continue soccer training.”
“My daughter felt so comfortable right away and had the best time. She said ‘that was so much fun’ at least ten times on the ride home. I was reading in my car but would look up now and then and it was almost like my daughter improved over the hour! We are really looking forward to booking a bunch more soccer lessons!”
Our coaches at Athletes Untapped are among the most qualified and passionate professionals in the industry. With their wealth of experience, they offer valuable insights into your training needs and provide practical solutions to help you overcome obstacles. From sharpening technical skills to fostering mental toughness, they are dedicated to guiding you toward success.
