The number of clients a coach receives can vary widely and depends on several factors. It truly depends on your pricing, the market you’re in, and the time of year for certain sports. For example, some AU coaches have booked hundreds of clients, while others may have fewer. Ultimately, your success in attracting clients will depend on your engagement, your pricing, and your ability to earn re-bookings.

Key Factors That Affect Client Volume

Several factors can impact how many clients you’re able to secure. Pricing plays a significant role—competitive rates that reflect your experience and the value you offer can attract more clients. The market you’re in also makes a difference, as coaches in highly populated or sports-centric areas may see more demand than those in smaller or less active regions. Additionally, the time of year is a key factor; certain sports may see spikes in demand during specific seasons, influencing how many clients a coach can expect to take on.

Boosting Your Opportunities

There are several actions you can take to increase the number of clients you attract. One key strategy is to engage with clients quickly—ideally within 2 hours of receiving an inquiry. Prompt responses show that you’re active and eager to work with them, which can set you apart from other coaches. Another effective tactic is encouraging clients to re-book with you for multiple sessions. Setting a goal to have clients commit to at least 10 lessons is a great way to build consistent, long-term business – and shows us you’re a great coach.

Lastly, always be responsive to our emails and any support outreach we send your way. Staying on top of communications ensures that you’re not missing out on potential opportunities and that you’re optimizing your profile and services to attract more clients.

For more information on the type of coach AU looks for, visit this article. For reasons why you should become an AU coach, visit this article.