When it comes to setting your pricing, the decision is entirely in your hands. AU gives coaches the flexibility to choose their own rates based on what they feel is appropriate for their skills, experience, and market demand. While we’ve seen a wide range of pricing, with most coaches charging anywhere from $40 to $150 per lesson, it ultimately depends on what you believe reflects the value of your coaching. Consider your expertise, the uniqueness of your lessons, and the value you provide to your students.

Common Pricing Structure

In terms of how to structure your pricing tiers, many coaches tend to price their single lessons at the highest rate. The reason for this is that it allows you to maximize the revenue for clients who book one-off lessons. For your other pricing options, many coaches choose to offer discounts for larger bundles, such as a 10-lesson pack or weekly lessons. These discounted options are often set at a lower rate and are designed to incentivize students to commit to more sessions. The benefit of this approach is that it helps to fill your schedule with consistent students while giving them an opportunity to save money by committing to a longer-term plan.

Why This Structure Works

The strategy of offering a higher price for single lessons and a lower price for bulk or ongoing sessions works well for a few reasons. For one, it encourages clients who enjoy your lessons to return more frequently, which benefits both you and them. You receive the benefit of more consistent business and less time spent searching for new clients. Your clients, on the other hand, benefit from the lower rate when they purchase multiple lessons, giving them more opportunities to continue learning.

Additionally, this structure helps with scheduling consistency. When students commit to a package or a weekly schedule, it becomes easier for you to plan ahead and ensure you’re not left with too many gaps between lessons.

Tailoring Your Pricing to Your Specific Needs

Remember, pricing isn’t a one-time decision—it’s something you can adjust as you gain more experience, accumulate positive reviews, and better understand the preferences of your target audience. Experiment with different price points and monitor how students respond to find the ideal pricing strategy for your business.

For further insights on how to get paid after you complete a lesson, visit this article. For more information on how to edit your pricing options, visit this article.