Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Basketball training at Athletes Untapped ensures a focus on dribbling, shooting, and mental toughness. Our experienced coaches, many of whom are former athletes, emphasize technique, consistency, and confidence-building during every session. By preparing players for challenges on and off the court, they help athletes succeed in all aspects of the game.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
The AU coaching team features some of the most experienced and enthusiastic professionals in the field. They are committed to understanding your challenges and crafting solutions to help you improve. From skill development to confidence building, our coaches focus on equipping you with the tools needed to succeed in your athletic journey.
