Book Private Mental-performance Lessons with Coach Kevin

I’m Kevin Primerano—dad, athlete, coach,

For 30+ years, I’ve helped young people steady themselves under pressure in sport, school, and life. 

I’ve lived the anxiety/negative self-talk loop, which is why my coaching stays calm, practical, and straight to the point. 

​I’m currently completing requirements for the ICF ACC credential, so families know the work meets professional coaching standards. 

​I believe mindset is the missing pillar in youth development. Skills and reps matter, but when pressure spikes, perfectionism and doubt inevitably show up.  

What do you do in those moments?

The fix isn’t hype—it’s recognizing and understanding where the doubt comes from, while contextualizing the pressure.

​Sessions are tailored, action-oriented, and focused on steady progress that actually shows up on game day, test day, and life day.

​Bottom line: I partner with you to create an unshakeable mindset and the courage to meet the moment.

Your skills are there— but the noise (negative self-talk, doubt, nerves) is loud. I help you quiet nerves, beat fear of failure, and and show up confident for the biggest moments. I help you turn pressure into your ally and see failure as nothing to fear. We’ll map your triggers, build a repeatable pre-performance routine, and lock in quick resets to bounce back after mistakes. We’ll rehearse big moments so they feel familiar, not scary. Result: steadier focus, calmer body, sharper decisions—so your best shows up when it counts (field, court, stage, or exam).

Check-in & focus: We start with a quick check-in, then pick a clear target for the session. Maybe you’ve got a big test and freeze even though you know the material, or you’re fighting negative self-talk at the free-throw line.

Find the “why”: We clarify why this matters. How will solving it improve your life or performance? What are the alternatives? How important is it right now?

Surface the blockers: We identify what’s actually in the way—internal pressure to live up to a sibling, a past bad experience, a critical teacher or coach, or other stories that fuel self-doubt.

Build tools you can use: We create simple, usable strategies to remove those barriers and quiet the noise: reframing negative self-talk, understanding pressure’s role, and learning quick resets and pre-performance routines.

Protect your mindset: We practice not tying your self-worth to a game, grade, or outcome—so pressure becomes your ally, not your enemy.

Wrap-up: You leave with 1–2 concrete actions to apply this week and a plan to review what worked next session.

I’ve had many great coaches, so I can’t name just one. The standouts shared a common trait: they tapped into parts of me I didn’t know existed. They helped me find belief and confidence, taught me to learn regardless of results, and their voices are still with me. They were truly transformative.

I’m a dad to two competitive soccer players, a former college soccer player, an avid skier, a tennis addict, a dog lover, and—full disclosure—a guy who plays golf poorly. I grew up on the East Coast (PA) and have been proudly West Coast (OR) for over 20 years. I love working with young people to help them uncover the strongest version of themselves. In a comparison culture that wants to define their worth, I teach athletes and students to anchor confidence in controllables: effort, focus, and habits. My coaching gives them voice and agency—so they understand pressure, choose their response, and turn setbacks into information, not identity. The goal is simple: calmer minds, stronger routines, better performance when it counts.