Book Private Swimming Lessons with Coach Jack
I help athletes break through mental barriers and unlock their full potential.
I help athletes break through mental barriers and unlock their full potential.
As a former world-class swimmer and Division 1 coach with a PhD in sport psychology, I understand the mental challenges athletes face at every level. Whether you're struggling with confidence, performance anxiety, or motivation, I use a combination of mindfulness, cognitive-behavioral strategies, and my proprietary goal-setting system, 'The Six Questions,' to help you take control of your mindset and maximize performance. I’ve worked with everyone from NCAA champions & Olympians to developing and masters athletes. I specialize in guiding athletes through plateaus, mental blocks, and psychological rehabilitation after an injury. With my virtual coaching, you can build the mental skills to compete at your best—anytime, anywhere.
Chapel Hill, NC
Available: Mon, Tues, Wed, Thurs, Fri
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Try Coach Jack risk free. If you don't love your first lesson, we'll switch you to another coach or give you a full refund.
Weekly Availability
Monday
10:00 PM - 2:00 AM
Tuesday
5:00 PM - 6:00 PM
Wednesday
1:30 PM - 3:30 PM
Thursday
5:00 PM - 6:00 PM
10:00 PM - 2:00 AM
Friday
1:30 PM - 3:30 PM
Saturday
Unavailable
Sunday
Unavailable
Don't see your preferred date/time? This is only general availability - alternative times may be possible.
Get to know Coach Jack
About Me:
I am a former two-time U.S. National Team member, multiple-time U.S. Open champion & record holder, and a U.S. Olympic Trials finalist in the 400 IM. At the height of my career, I was ranked 9th in the world in the 400 IM and 10th in the 200 IM. As a collegiate swimmer at the University of Arizona, I was a team captain, 10-time All-American, and a 2008 NCAA team champion. I also earned first-team Academic All-American honors and multiple postgraduate scholarships.
How I can help you improve your game:
I help athletes overcome mental barriers through a structured, science-backed approach. My proprietary goal-setting program, 'The Six Questions,' helps athletes create a clear roadmap to success. I also use mindfulness and cognitive-behavioral techniques to build confidence, manage performance anxiety, and develop a resilient mindset. Whether you’re struggling with a plateau, coming back from an injury, or just want a mental edge, I provide tools and strategies to help you stay focused, motivated, and in control under pressure.
What a typical training session looks like with me:
A typical session starts with assessing where the athlete currently stands—what’s working, what’s not, and what mental skills need development. From there, we’ll use my goal-setting framework, 'The Six Questions,' to create a plan tailored to their needs. Depending on the athlete, we might focus on strategies for handling performance pressure, overcoming fear, developing pre-competition routines, or regaining confidence post-injury. Each session is interactive, practical, and designed to give athletes immediate tools they can apply in training and competition.
Career summary and accomplishments:
I have over a decade of experience coaching at the NCAA Division 1 level, working with Olympians, NCAA champions, and elite performers. Currently, I serve as Associate Head Coach for UNC Swimming and Diving. Three years ago, I started a mental performance coaching company called Doc Brown Performance where I have been working with athletes from all different ages and sport backgrounds. Previously, I coached at the University of Missouri, where I worked with multiple NCAA champions, U.S. National Team members, and other international swimmers on the world's biggest stages. In addition, I’ve conducted workshops and individual coaching for athletes across various sports, helping them develop the mental skills to perform under pressure. Prior to my college coaching career, I coached both age-group (14&U), senior (15-18), and master (22+) level athletes.
Best coach I ever had:
The best coach I ever had was Frank Busch. He believed that character was the foundation of high performance. To him, winning didn’t just happen at the meet—it was a reflection of how you lived every single day. He emphasized that athletes needed to live a championship lifestyle all the time, not just when they were competing. His ability to instill discipline, accountability, and belief in his athletes shaped not only my career but also my approach as a coach and mental performance specialist. His philosophy continues to influence how I help athletes build resilience and mental toughness.
What athletes and parents should know about me:
I’ve been in your shoes—I was one of the best swimmers in the world in my events, but I still struggled with the mental game. That struggle motivated me to earn a PhD in sport psychology so I could help athletes master their mindset. I work with athletes of all levels, from those experiencing performance plateaus to those looking to gain a competitive edge before struggles arise. My approach is tailored, practical, and results-driven, designed to build confidence, resilience, and focus.
How it works
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Frequently Asked Questions
How do I contact a coach?
If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
How do I book lessons?
Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
Can I pay my coach via Venmo or cash?
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We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.
Where will the coach hold their lessons?
Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
When is the coach available to train?
Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.
What if I don't love the first lesson?
The AU guarantee (refund policy) has you covered! If you determine the coach isn't a good fit after your first lesson, let us know within 24 hours and you're eligible for a refund. We will also be happy to recommend another coach - be sure to contact our support team.
Do coaches work with both kids & adults?
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
Why should I trust AU and their coaches over other platforms?
AU was created by former collegiate and professional athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process and we proudly showcase a 10% acceptance rate, so you can trust you're training with the best.
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