Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
“My daughter loves it. Coach is encouraging and very knowledgeable of the sport. Glad we found her 😌”
“She is very responsive, flexible and reliable. She always comes to the swimming lessons prepared with good lesson plans. She gives great instruction throughout the sessions on form and positioning.”
“Keeps the sessions moving the entire time. Always comes prepared, my daughter is excited for each one! Highly recommend!!”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
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