Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“My daughter loves it. Coach is encouraging and very knowledgeable of the sport. Glad we found her 😌”
“She is very responsive, flexible and reliable. She always comes to the swimming lessons prepared with good lesson plans. She gives great instruction throughout the sessions on form and positioning.”
“Keeps the sessions moving the entire time. Always comes prepared, my daughter is excited for each one! Highly recommend!!”
The coaches partnering with AU are seasoned professionals with a passion for guiding athletes to their full potential. Their deep experience helps them identify your unique needs and craft personalized strategies to overcome obstacles. Whether it’s mastering game techniques or building confidence, they’re committed to helping you thrive.
