Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“My daughter loves it. Coach is encouraging and very knowledgeable of the sport. Glad we found her 😌”
“She is very responsive, flexible and reliable. She always comes to the swimming lessons prepared with good lesson plans. She gives great instruction throughout the sessions on form and positioning.”
“Keeps the sessions moving the entire time. Always comes prepared, my daughter is excited for each one! Highly recommend!!”
Our AU coaches are at the top of their game, with extensive experience and a genuine love for mentoring athletes. They understand the challenges players encounter and offer tailored guidance to overcome them. By focusing on technical improvement, mental strength, and confidence, they help pave the way for your success.
