Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“She provided a challenging lesson that sharpened my game mentally as she considered the impact my mindset had on my play. Can’t wait to train again and would highly recommend!”
“We will definitely be booking more mental performance lessons. Coach explained things very well, was patient and also made it fun. It was a fantastic morning!”
“Coach is smart, positive and challenging. Her sessions are very technical. We recommend for mental performance lessons!”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
