Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“She provided a challenging lesson that sharpened my game mentally as she considered the impact my mindset had on my play. Can’t wait to train again and would highly recommend!”
“We will definitely be booking more mental performance lessons. Coach explained things very well, was patient and also made it fun. It was a fantastic morning!”
“Coach is smart, positive and challenging. Her sessions are very technical. We recommend for mental performance lessons!”
The coaches partnering with AU are seasoned professionals with a passion for guiding athletes to their full potential. Their deep experience helps them identify your unique needs and craft personalized strategies to overcome obstacles. Whether it’s mastering game techniques or building confidence, they’re committed to helping you thrive.
