Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
As one of the fastest growing sports in the US, lacrosse demands agility, technique, and mental toughness. Private and group lessons with Athletes Untapped coaches focus on skills like ball control, stick handling, and conditioning. These sessions prepare athletes to excel on the field and reach their full potential.
“The lessons gave my daughter confidence going into a new sport. She is a patient, skilled and enthusiastic private lacrosse coach. I definitely recommend her!”
“I drive an hour for my son to train with him. For him, this isn’t just another way to make money – it’s a way to stay involved with lacrosse while giving back his knowledge to the next generation. Highly recommend for private lacrosse lessons.”
“My son comes out of each session very tired, after working hard, and inspired by what he is learning. My son wants to go to training and knows he is going to work hard! I am very happy we have been able to schedule these lacrosse training sessions!”
The coaches at Athletes Untapped stand out as some of the most skilled and passionate in the industry. With years of experience, they understand the challenges athletes face and provide the guidance needed to overcome them. Whether it's refining technical skills, sharpening mental focus, or boosting confidence, they’re here to help you excel.
