Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Lacrosse is growing rapidly in popularity, thanks to its fast-paced and dynamic nature. Athletes Untapped coaches provide private lessons focused on key skills like ball control, stick handling, and conditioning. This personalized training helps athletes achieve their goals and perform at their best.
“The lessons gave my daughter confidence going into a new sport. She is a patient, skilled and enthusiastic private lacrosse coach. I definitely recommend her!”
“I drive an hour for my son to train with him. For him, this isn’t just another way to make money – it’s a way to stay involved with lacrosse while giving back his knowledge to the next generation. Highly recommend for private lacrosse lessons.”
“My son comes out of each session very tired, after working hard, and inspired by what he is learning. My son wants to go to training and knows he is going to work hard! I am very happy we have been able to schedule these lacrosse training sessions!”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
