Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Athletes Untapped ice hockey training focuses on skating, shooting, and puck handling to help players stand out. Private lessons incorporate drills to improve agility, control, and passing, ensuring athletes are well-prepared to compete at their best.
“He is very outgoing and my 12 year old was very comfortable and was very pleased with the ice hockey training. We will most definitely be re-booking some more sessions.”
“I was very happy and satisfied with the ice hockey lessons. Coach is very knowledgeable, very experienced, and also very professional and nice to work with.”
“We just completed our first ice hockey session, and my 11 year old son really enjoyed working with him, and learned a lot. You can tell that Coach is experienced, and works well with children. We are thrilled to have connected with him and look forward to future sessions. We can already see the improvement in my son’s game!”
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
