Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Athletes Untapped ice hockey training develops players’ skating, shooting, and puck handling through targeted drills and lessons. Coaches focus on building agility and confidence, ensuring players can maintain control and create scoring opportunities in game situations.
“He is very outgoing and my 12 year old was very comfortable and was very pleased with the ice hockey training. We will most definitely be re-booking some more sessions.”
“I was very happy and satisfied with the ice hockey lessons. Coach is very knowledgeable, very experienced, and also very professional and nice to work with.”
“We just completed our first ice hockey session, and my 11 year old son really enjoyed working with him, and learned a lot. You can tell that Coach is experienced, and works well with children. We are thrilled to have connected with him and look forward to future sessions. We can already see the improvement in my son’s game!”
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
