Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Athletes Untapped offers private football training that combines physical fitness with a focus on technique and mental toughness. Coaches provide position-specific instruction for roles like quarterbacks and linemen, helping athletes master skills like tackling and footwork. Game-like drills prepare players for real challenges, building confidence and resilience.
“If you or your child are serious at all about getting better at the QB position, you have a golden opportunity right in front of you. He blends the nuances of the position with many different drills that are both fun and challenging. We’ve covered so many things from footwork, ball placement, displacing the hip, and mesh technique. The best part, he’s an even better young man and is an inspiration for my son.”
“He is getting my 14 yr old ready for high school football. My son is hoping to be starting quarterback next season. They are working on footwork, mechanics, reading defense & speed & agility. Looking forward to continued training.”
“We just had our first session and I can’t say enough great things. My son is playing tackle for the first time as an offensive lineman and his session with Coach helped him tremendously. It’s hard to find a good offensive line coach and we feel fortunate to have found him.”
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
