Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Athletes Untapped basketball training develops dribbling, shooting, and mental toughness to unlock players’ potential. Our coaches emphasize consistent technique and confidence-building while equipping athletes with the resilience needed to handle adversity. With experience as former athletes, they understand how to prepare players for every aspect of the game.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
Our AU coaches are at the top of their game, with extensive experience and a genuine love for mentoring athletes. They understand the challenges players encounter and offer tailored guidance to overcome them. By focusing on technical improvement, mental strength, and confidence, they help pave the way for your success.
