Founded by Gene and Elaine Williams, Athletes Untapped connects families with trusted private coaches for personalized, face-to-face training. As former college athletes and private coaches, Gene and Elaine realized the potential of private coaching to shape young athletes’ futures. Seeing a gap in the market for a coach-centric platform—similar to Airbnb for rentals—they launched AU. Their vision is to help millions of young athletes succeed by combining their deep knowledge of sports with innovative technology, making private coaching accessible and impactful for all.
At Athletes Untapped, we deliver basketball training with a complete focus on dribbling, shooting, and mental toughness. Our coaches, many of whom are former college/pro athletes, understand the value of mastering technique while building confidence. By teaching consistency and resilience, we prepare athletes to face obstacles and achieve success both during the season and beyond.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
Our AU coaches are at the top of their game, with extensive experience and a genuine love for mentoring athletes. They understand the challenges players encounter and offer tailored guidance to overcome them. By focusing on technical improvement, mental strength, and confidence, they help pave the way for your success.
