Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Our basketball training emphasizes dribbling, shooting, and mental toughness to help athletes excel. Athletes Untapped coaches focus on honing technique and consistency, boosting confidence and refining skills. Beyond the court, they prioritize mental toughness to help players overcome challenges. With firsthand experience as former college and pro athletes, our team knows the importance of a complete approach to training, preparing players for success in every aspect of the game.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
At Athletes Untapped, our coaches combine years of hands-on experience with a genuine passion for helping athletes excel. They understand the unique challenges you face and tailor their approach to meet your needs. Whether it’s mastering the mental aspects of the game or enhancing your physical performance, our coaches are here to empower you every step of the way.
