Athletes Untapped bridges the gap between young athletes and certified private coaches for personalized, face-to-face training. Founded by Gene and Elaine Williams, former college athletes and a passionate husband-and-wife duo, the platform grew out of their firsthand experience as private coaches. Their coaching journey inspired them to create a solution for other coaches to grow their businesses—similar to how Airbnb empowers property owners or Rover supports dog walkers. Leveraging their expertise in both sports and technology, Gene and Elaine aim to help countless young athletes unlock their full potential through high-quality coaching.
At Athletes Untapped, we deliver basketball training with a complete focus on dribbling, shooting, and mental toughness. Our coaches, many of whom are former college/pro athletes, understand the value of mastering technique while building confidence. By teaching consistency and resilience, we prepare athletes to face obstacles and achieve success both during the season and beyond.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
