Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Basketball training at Athletes Untapped combines dribbling, shooting, and mental toughness into a well-rounded program. Our experienced coaches focus on consistency and technique to elevate players' confidence and skills. By instilling resilience, they equip athletes with tools to tackle challenges on the court and in life, ensuring they’re prepared for all facets of the game.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
The coaches partnering with AU are seasoned professionals with a passion for guiding athletes to their full potential. Their deep experience helps them identify your unique needs and craft personalized strategies to overcome obstacles. Whether it’s mastering game techniques or building confidence, they’re committed to helping you thrive.
