Founded by Gene and Elaine Williams, Athletes Untapped connects families with trusted private coaches for personalized, face-to-face training. As former college athletes and private coaches, Gene and Elaine realized the potential of private coaching to shape young athletes’ futures. Seeing a gap in the market for a coach-centric platform—similar to Airbnb for rentals—they launched AU. Their vision is to help millions of young athletes succeed by combining their deep knowledge of sports with innovative technology, making private coaching accessible and impactful for all.
Athletes Untapped ice hockey training focuses on skating, shooting, and puck handling to help players stand out. Private lessons incorporate drills to improve agility, control, and passing, ensuring athletes are well-prepared to compete at their best.
“He is very outgoing and my 12 year old was very comfortable and was very pleased with the ice hockey training. We will most definitely be re-booking some more sessions.”
“I was very happy and satisfied with the ice hockey lessons. Coach is very knowledgeable, very experienced, and also very professional and nice to work with.”
“We just completed our first ice hockey session, and my 11 year old son really enjoyed working with him, and learned a lot. You can tell that Coach is experienced, and works well with children. We are thrilled to have connected with him and look forward to future sessions. We can already see the improvement in my son’s game!”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
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