Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Athletes Untapped coaches deliver private field hockey lessons that blend stick skills, footwork, and fitness with game-like drills. Lessons are customized to target the specific needs of each player, helping athletes UNTAP their potential and achieve success on the field.
“She’s wonderful with my daughter. She takes her time and makes sure my daughter understands what she is explaining. She also asks what my daughter wants to work on or focus on. She will change her plan if needed. I highly recommend her and will be letting friends know about her field hockey training as well.”
“Easy and efficient booking of the session and clear communication. My daughter really enjoyed the field hockey lesson and was asking when she is going back! She got a lot out of all the drills and had a lot of fun too!”
“My daughter is 8 & she did such a great job meeting my daughter at her level as far as technical field hockey & cognitive learning. Such a wonderful experience!”
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
