Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“My daughter loves it. Coach is encouraging and very knowledgeable of the sport. Glad we found her 😌”
“She is very responsive, flexible and reliable. She always comes to the swimming lessons prepared with good lesson plans. She gives great instruction throughout the sessions on form and positioning.”
“Keeps the sessions moving the entire time. Always comes prepared, my daughter is excited for each one! Highly recommend!!”
Our coaches at Athletes Untapped are among the most qualified and passionate professionals in the industry. With their wealth of experience, they offer valuable insights into your training needs and provide practical solutions to help you overcome obstacles. From sharpening technical skills to fostering mental toughness, they are dedicated to guiding you toward success.
