Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
“My son loved it and we’re excited to schedule more strength & speed lessons. Coach is extremely positive and enthusiastic in his approach to coaching and really pushed and encouraged my son to do his best.”
“He’s patient but he pushes my daughter and encourages her. She wants to come back for more. He’s professional and an all around great strength & speed coach!”
“My son started strength & speed lessons a couple weeks ago, and we’ve already noticed improvement in his skills and his confidence building. Coach has been able to push my son out of his comfort zone while still being supportive and kind to him.”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
