Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Ice hockey training can help players stand out on the ice. That’s why Athletes Untapped coaches focus on skating skills, shooting, and agility - teaching players how to maneuver around opponents and play with confidence. Equally important though is puck handling - dedicated practice enhances control and passing, ensuring players can maintain possession and create scoring opportunities. By incorporating these elements into private and group lessons, ice hockey players can elevate their game, boost their confidence, and be well-prepared for the challenges they’ll face on the ice.
“He is very outgoing and my 12 year old was very comfortable and was very pleased with the ice hockey training. We will most definitely be re-booking some more sessions.”
“I was very happy and satisfied with the ice hockey lessons. Coach is very knowledgeable, very experienced, and also very professional and nice to work with.”
“We just completed our first ice hockey session, and my 11 year old son really enjoyed working with him, and learned a lot. You can tell that Coach is experienced, and works well with children. We are thrilled to have connected with him and look forward to future sessions. We can already see the improvement in my son’s game!”
The AU coaching team features some of the most experienced and enthusiastic professionals in the field. They are committed to understanding your challenges and crafting solutions to help you improve. From skill development to confidence building, our coaches focus on equipping you with the tools needed to succeed in your athletic journey.
