Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Athletes Untapped ice hockey training focuses on skating, shooting, and puck handling to help players stand out. Private lessons incorporate drills to improve agility, control, and passing, ensuring athletes are well-prepared to compete at their best.
“He is very outgoing and my 12 year old was very comfortable and was very pleased with the ice hockey training. We will most definitely be re-booking some more sessions.”
“I was very happy and satisfied with the ice hockey lessons. Coach is very knowledgeable, very experienced, and also very professional and nice to work with.”
“We just completed our first ice hockey session, and my 11 year old son really enjoyed working with him, and learned a lot. You can tell that Coach is experienced, and works well with children. We are thrilled to have connected with him and look forward to future sessions. We can already see the improvement in my son’s game!”
Our AU coaches are at the top of their game, with extensive experience and a genuine love for mentoring athletes. They understand the challenges players encounter and offer tailored guidance to overcome them. By focusing on technical improvement, mental strength, and confidence, they help pave the way for your success.
