Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
“She provided a challenging lesson that sharpened my game mentally as she considered the impact my mindset had on my play. Can’t wait to train again and would highly recommend!”
“We will definitely be booking more mental performance lessons. Coach explained things very well, was patient and also made it fun. It was a fantastic morning!”
“Coach is smart, positive and challenging. Her sessions are very technical. We recommend for mental performance lessons!”
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
