Book Private Basketball Lessons with Coach John
Coach John Latimer—Army Soldier and multi-sport athlete serving others .
Coach John Latimer—Army Soldier and multi-sport athlete serving others .
Hi, I’m Coach John Latimer—a U.S. Army Soldier, dedicated mentor, and multi-sport athlete with a primary focus in basketball, along with experience in football and swimming. Through Athletes United, I combine the structure and discipline from my military background with the teamwork and competitive spirit gained from years of athletic experience to help young athletes grow not just in sport, but in life. When kids train with me, they’re not just learning how to dribble, shoot, or run plays—they’re learning how to lead, stay resilient under pressure, and be accountable teammates. My coaching approach centers on mental toughness, fundamentals, and character building. I believe in creating a positive, high-energy environment where every athlete, regardless of skill level, feels motivated to improve and confident in their growth. I’m committed to helping each athlete unlock their full potential, both on and off the field. Whether they’re chasing scholarships or just building lifelong habits, I’m here to guide, push, and support them every step of the way.
Orlando, FL
Available: Mon, Tues, Thurs, Fri, Sun
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Get to know Coach John
About Me:
My name is John Latimer, and I’m a proud U.S. Army Soldier, student-athlete, and dedicated coach with a passion for mentoring the next generation through sports. With a primary focus on basketball and a strong foundation in football and swimming, I bring a diverse athletic background and a disciplined mindset to every training session.
My experience in the military has instilled in me the values of leadership, resilience, and accountability—principles I pass on to every athlete I work with. I believe that sports are more than just games—they’re a platform to build character, confidence, and lifelong skills.
As a coach with Athletes United, my mission is to help young athletes unlock their full potential, both on and off the field. I create a positive, high-energy environment where athletes can develop their skills, grow mentally and physically, and learn the importance of discipline and teamwork. Whether you’re aiming to compete at the next level or just looking to improve, I’m here to guide you every step of the way.
How I can help you improve your game:
As your coach, my mission is to bring out the best in you—mentally, physically, and emotionally. With a background as a U.S. Army Soldier and multi-sport athlete, I focus on developing discipline, work ethic, and confidence, all while sharpening your skills in basketball, football, or swimming.
What a typical training session looks like with me:
Skill Development, Mental Toughness, Conditioning & Strength, Leadership & Teamwork.
Career summary and accomplishments:
3rd Time All Scoring Apopka High School ‘21 1st Team Metro Conference- ‘21 Male Athlete of the Year ‘21 First Team All conference NJCAA’ 24
Best coach I ever had:
Jorge Fernandez- Miami Dade JC
What athletes and parents should know about me:
I’ve competed in basketball, football, and swimming, and I know firsthand what it takes to succeed—not just in sports, but in life. My coaching style blends the mental toughness and leadership I gained from the military with the focus and intensity of competitive athletics.
Parents can trust that I create a positive, respectful, and safe environment where athletes are pushed to reach their full potential while having fun and learning valuable life lessons. I hold my athletes to high standards, encourage accountability, and celebrate progress at every level.
I’m not just here to coach—I’m here to inspire, guide, and support your athlete’s journey on and off the field. When your child trains with me, they’ll gain more than just skills—they’ll gain confidence, character, and a champion’s mindset.
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Frequently Asked Questions
How do I contact a coach?
If you’re looking to message a coach for the first time, go to their profile and click “Send a Message”. A type box will show, where you can enter and send your message. To follow up with a coach you've already contacted, log into your account and find the 'Inbox' tab. You'll see your message history and be able to send another note.
How do I book lessons?
Once you find a coach that fits your needs, go to their profile, select the package you'd like to purchase, and click 'Book Lessons'. Here, you can reserve your desired number of lessons along with the number of athletes who will be training. After sessions are booked, coordinate the dates/times for each session on your calendar - using the calendar is important since this is how your coach will get paid.
Can I pay my coach via Venmo or cash?
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What if I don't feel comfortable paying online?
We integrate with Stripe - the largest & most secure payment processor in the US - to facilitate bookings. Paying online is required, and it simplifies the process for our coaches since it helps track their schedule & earnings in one place. If you have any questions or concerns, please contact our support team.
Where will the coach hold their lessons?
Each coach typically has at least one preferred training location. You can see the location(s) by going to your coach's profile and finding the 'Training Locations' section. If a coach doesn't have locations listed here, you can message the coach to see where they train. Some coaches are willing to travel to clients for lessons, or even meet halfway.
When is the coach available to train?
Each coach sets their own schedule for training. You can see a coach's general availability by going to their profile and finding the 'Availability' section - it will list the days and times. If a coach doesn't post their availability, or if your preferred coach doesn't have your desired times available but you want to double check, message them to see if they can work with your schedule.
What if I don't love the first lesson?
The AU guarantee (refund policy) has you covered! If you determine the coach isn't a good fit after your first lesson, let us know within 24 hours and you're eligible for a refund. We will also be happy to recommend another coach - be sure to contact our support team.
Do coaches work with both kids & adults?
Our coaches are open to helping athletes of any age and skill level. Please message your desired coach to ensure their skillset fits your needs.
Why should I trust AU and their coaches over other platforms?
AU was created by former collegiate and professional athletes. We understand the benefits of training with a private coach. It develops discipline, boosts confidence, and provides an undeniable advantage - whether you are just learning the game or looking to earn a college scholarship. All AU coaches are required to pass a thorough onboarding process and we proudly showcase a 10% acceptance rate, so you can trust you're training with the best.
At the end of the day, our mission is to provide athletes with better opportunities to succeed through coaching. You won't find a platform, and group of dedicated specialists, more excited to help you achieve your athletic goals!
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